Celebrities advertising products is nothing new, in fact it has been part of our lives for years.
The first celebrity endorsementdates back to the 1760s, when the term “brand” still hadn’t been coined yet. Josiah Wedgewood, a British entrepreneur, created a tea set for Queen Charlotte. Soon, everyone had heard about the tea set and called it “Queensware”, pointing out its elegant design and sophistication. This had set him apart from competition, and monetized significantly while creating a respectful brand image.
Many big-name celebrities like the Kardashians are always seen decked out in the latest trends and wearing the most innovative outfits. It is inevitable that we tend to look towards them for inspirations for our everyday looks, whether we like it or not.
Lusso leather believes that It is imperative to check out the leather jacket styles that celebrities wear simply because it will naturally guide you towards the right style. They actually offer custom remakes of celebrity leather jackets. So if you see a jacket you like on the internet, you can simply ask them to replicate every detail of it!However prior to this, you must understand that most celebrity leather jackets are custom made and are tailored directly to their body. Lusso Leather provides custom leather pieces for women and men globally. Celebrity fashion always wins in the end, so to stay well ahead of the curve it’s important to keep up with celebrity icon fashion trends.
Earlier this year, Selena Gomez has been named the new face of leather for the luxurious brand Louis Vuitton. The ads were rolled out via Instagram, which sure was a canny move since Gomez is the most-followed person on Instagram with a huge, global fan following. The post scored more than one million likes in the first two hours it was posted.
Jennifer Aniston is another celebrity with “star power” as she tops the list of celebrity endorsements. Known for her youthful complexion, she has been endorsing leather jackets since 2010.
With the growing importance of social media in a shopper’s purchase journey, companies are evolving and stepping up the endorsement game across different channels.